Original cost: $610
Color: Ford Ocean blue over black fenders
On loan from: Brian and Hannah Schanbacher, Kearney, Nebraska
Number made: 20,083 in 1934
Engine, etc.: V-8; 350 cu. in; 4 speed automatic transmission. Originally: flat head V-8, 221 cu in, 85 hp, 3-speed manual gearbox, top speed of 65 mph, weighed 2,595 lbs.
Despite the Great Depression Fords were selling rather well, resting on the success of the 1933 models.
In 1934 Ford moved to a more aerodynamic shape and shield-shaped grille. The grille had fewer but bolder bars, head lights were a little smaller and hub caps were changed slightly. All 1934 models used one chassis and drive train but there were ten models to choose from.
Model differences were in styling including a coupe with three or five windows and the Tudor and Fordor sedans. The station wagon was basically a utility truck. Standard equipment included adjustable seats and sun visors, dome light, glove box, and a choice of interior trim. The deluxe package also included cowl lights, dual horns, dual tail lights, arm rests, cigar lighter, and ashtray. A rumble seat and greyhound hood ornament were options.
The engine had a new Stromberg two-barrel carburetor which replaced the Detroit Lubricator single-throat one previously used. A four-cylinder Model 40 was still available, but few were ordered. They cost $50 less than the V-8 models. The V-8 was introduced in 1932 on the Model 40 which was a slight cosmetic redesign of the Model A. The first-ever V-8 engine was aimed at Chevrolet which offered only a six-cylinder engine. It remained in production for 20 years.
Four-cylinder models sold for $460 to $610 with 8-cylinders available for $510 to $660. The phaeton cost $510 and the cabriolet (an all-weather convertible) was $590. The station wagon was the most expensive body style costing $660 with the V-8. The Victoria was the most luxurious and largest.
A relatively light body powered by a strong V-8 engine made this car faster than most cars on the road at the tine.
The 1934 Ford is a favorite among car collectors and people who enjoy restoring older cars.
Sources: https://itstillruns.com/1937-ford-specs-7412638.html (Scroll down)
https://www.conceptcarz.com/vehicle/z11561/ford-model-40-deluxe.aspx
http://oldcarbrochures.com/static/NA/Ford/1934%20Ford/index.html (Original dealer brochure)